miércoles, 3 de octubre de 2007

Aspectos sobre Cabildeo

José Pinelo


Conceptos

o Cabildeo: Capacidad de incidir en aquellos actores que tienen poder de decisión en ciertas problemáticas de interés para las organizaciones sociales y civiles.

o Campaña de Cabildeo: Es un plan de acción estratégico a través del cual se pretende influir en los actores con poder de decisión para lograr cambios concretos en las decisiones gubernamentales.

o Espacio de decisión: Saber identificar a los actores principal y secundarios para saber quién toma la decisión, cómo y cuándo la toma, en relación a la iniciativa o propuesta generada por alguna organización o coalición, para poder incidir en alguno de ellos.

o Objetivo: Es el actor clave que finalmente toma la decisión, sea ésta afirmativa o negativa respecto a la propuesta promovida por el grupo o coalición.

o Mapa de poder: Es un ejercicio de análisis para reconocer al objetivo y a los actores secundarios que pueden influir sobre el actor clave.

o Estrategia: Es el conjunto de acciones coordinadas dirigidas a convencer o incidir en el objetivo para que acepte la propuesta

o Monitoreo: Son actividades que realizan algunos miembros del grupo que está cabildeando, ya sean éstas permanentes o periódicas, para realizar un diagnóstico del comportamiento de los actores involucrados en la campaña de cabildeo. Esto implica llevar un registro del actuar de los mismos a través de declaraciones públicas o de la cobertura que hagan de ellos los medios de comunicación, con el fin de evaluar el impacto de la estrategia, ya sea para continuarla o para replantearla.

o Incidencia: Es minimizar problemas que se derivan de la relación entre partes y se controlar (en lo posible) mensajes adversos a objetivos

- Pasos para la elaboración de un plan de incidencia

o Elegir el problema central
o Redactar la propuesta
o Selección de espacios de poder a quienes dirigiremos la incidencia.
o Identificación de aliados y oponentes
o Análisis de fortalezas y debilidades internas
o Diseño de estrategias de incidencia
o Organización interna para la ejecución de las estrategias

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